My fellow nationals, with the growth in our country's GDP came the realisation that the middle-class Indian too can spend on luxuries! What the numerous Italian designers, Russian gun-makers and Chinese You-Go Boss cologne makers didn't comprehend before setting stores in India was that whatever be the product, we don't buy before saying "dena ka bhaav bolo".
So they have to manipulate things. Make the script suit the hero who gave you dates (in a hindi film kind of way). Of course, that's why they call it a consumer's market.
Stepping into 2011, Harley Davidson launched 2 new motorcycles as promised - 883 SuperLow and Iron 883. As the 883 suggests, both are powered by the same engine. With virtually no difference in any other area, the price space is filled by the dimensions and finish of both the bikes. The cheaper one SuperLow, is well, low! The Iron 883 is a relatively beefed up with black matt finish everywhere you can look. These are no VRods or Rockets, but then the USP of these bikes is the dena ka bhaav! Here are 2 bikes to give company to the entry league biker alongwith the XL883R Roadster.
At prices of 5.5 lacs and 6.5 lacs, this is as close as one comes to bite the sound potatopotato!
No comments:
Post a Comment